Publisher | Harpercollins Focus |
Author | Kevin Davis |
Language | English |
Book Description | The biggest mistake salespeople make in their careers is equating a faster pitch with a faster close. Author Kevin Davis shows readers how to slow down and focus on the customer buying process, so they can identify and quantify customers' real needs--and adapt their sales pitches accordingly. Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers' needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it's about understanding the buying process--from your customer's point of view. Packed with examples from the author's extensive experience and detailed research on customer buying patterns, Slow Down, Sell Faster! offers an alternative to traditional selling that leads to increased sales--and happier customers. |
About the Author | KEVIN DAVIS is president of TopLine Leadership, a sales and sales management training company. His revolutionary eight-step process is used at Citigroup, ADP, Bayer, Sprint-Nextel, IKON Office Solutions, Global Imaging Systems (a XEROX company), and dozens of other Fortune 500 companies. |
Publication Date | 16 February 2011 |
ISBN 13 | 9780814416853 |
Book Format | Paperback |
Book Subtitle | Understand Your Customer's Buying Process And Maximize Your Sales |
Editorial Review | ..".breaks one of the most entrenched myths of selling: that a faster sales pitch leads to a faster close." --Top Sales World ..".a volume packed with sales wisdom...book might very well make sales managers take a breath and rethink their priorities." --ForeWord Reviews ..".how to best navigate the piranha-infested swamp that is your prospect's internal corporate politics." --About.com/Sales ..".highly recommend this revolutionary and must-read book...to any sales manager, salesperson, or any organization serious about developing an effective and customer focused sales process." --Blog Business World "I have no hesitation in recommending this as a standard and well-thumbed text on any sales manager's bookshelf, as well as a practical 'how to' volume for sales people." --Changingminds.org ..".compiling all these techniques into one, easy-to-understand manual...gives a salesperson the upper hand in approaching nearly every sales challenge." - BlogonBooks ..".provides much needed perspective change on the whole selling process...great resources, first hand examples, and lots of techniques." --Suite 101 Sales/Marketing Careers ..".must read for anyone selling big ticket products particularly in a B2B environment." --CEO Blog " Pick this one up, read it, study it, think about it and read it again. It will be worth it." --PCB007.com |
Edition Number | 2 |
Number of Pages | 272 |