L’Oréal Paris is a leading total beauty care company based in Paris, France. Our main goal is to provide affordable luxury for people who demand excellence in beauty. In the early 20th century, eugène paul louis schueller, a young french chemist developed a hair dye formula called oréale. Schueller formulated and manufactured his own products, which he then decided to sell to parisian hairdressers. On 31 july 1919, schueller registered his company, the société française de teintures inoffensives pour cheveux . The guiding principles of the company, which eventually became l'oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today. Infused with ingredients such as Water, glycerin, butylene glycol, ceateryl alcohol, pg-100 stearate, pvp.
On dry hair. Rub a nut-sized amount between the palm of the hands. Pull hands apart to stretch out fibers. Run through hair for texture.
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