Ubisoft Entertainment SA is a French video game company headquartered in the Montreuil suburb of Paris, with several development studios across the world. Its video game franchises include For Honor, Assassin's Creed, Prince of Persia, Far Cry, Rayman, Rabbids, Watch Dogs, Just Dance, and the Tom Clancy's series. According to Guillemot, Ubisoft recognised that connected sandbox games, with seamless switches between single and multiplayer modes provided the players with more fun, leading the company to switch from pursuing single-player only games to internet connected ones. According to Guillemot, Ubisoft internally refers to its reimagined self as 'before The Division' and an 'after The Division'. In an interview with The Verge, Anne Blondel-Jouin, executive producer of The Crew turned vice-president of live operation. noted that The Crew was an early game of Ubisoft's to require a persistent internet connection in order to play. This raised initial concerns for gamers, hampering the game's initial success and sparked concerns internally at the company.
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