Car Speaker System

In the early 1960s, Trio's products were rebranded by the Lafayette Radio Company, with a focus on citizens' band radio.A&A Trading Co. was an importer of Japanese-made electronics for RadioShack, and a bilingual Japanese-speaking manager from A&A, William "Bill" Kasuga, partnered with George Aratani and Yoichi Nakase to establish a company that would be the exclusive importer of Trio products.The name Kenwood was invented by Kasuga as being the combination of "Ken", a name common to Japan and North America that had been tested and proven acceptable to American consumers in the name of Kenmore appliances, and "Wood", referring to the durable substance as well as suggesting a relation to Hollywood, California.The brand recognition of Kenwood eventually surpassed that of Trio, and in 1986 Trio bought Kenwood and renamed itself Kenwood. George Aratani was the first chairman of Kenwood USA Corporation and succeeded by Kasuga. In October 2008, Kenwood merged with JVC to form new holding company, named as JVCKenwood XX880SR audio cassette tape recorder. Kenwood introduced its Sovereign line of components in 2001. In 2007, Kenwood discontinued its line of consumer audio receivers, home theater systems and other home electronics.Today, products marketed by the company to consumer and commercial audiences fall within the home audio, car audio aftermarket and OEM, in car entertainment, amateur radio, professional two-way radio and DECT wireless intercom sectors.