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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

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Product Overview
Specifications
PublisherKogan Page
ISBN 139781398609792
ISBN 10139860979X
AuthorFounder Jay Mandel
Book FormatPaperback
LanguageEnglish
Book DescriptionCultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
About the AuthorJay Mandel is the founder of Your Brand Coach, a personal and professional brand management company based in New York City, New York. He is a corporate trainer for the Association of National Advertisers, Adjunct Professor of Marketing at the Fashion Institute of Technology, Adjunct Professor of Marketing at Fordham University and part of the marketing faculty at Sacred Heart University. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT.
Publication Date2023-06-03
Number of Pages256 pages
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