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Free & Easy ReturnsBest Deals| Publisher | Pearson |
| ISBN 13 | 9789332584471 |
| Author | Gary Armstrong |
| Book Format | Paperback |
| Language | English |
| Book Description | An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package |
| Edition Number | 13 |
| Number of Pages | 642 |
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