Publisher | Pearson |
ISBN 13 | 9789332584471 |
Author | Gary Armstrong |
Book Format | Paperback |
Language | English |
Book Description | An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package |
Edition Number | 13 |
Number of Pages | 642 |
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