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Marketing An Introduction Paperback English by Gary Armstrong

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Product Overview
Specifications
PublisherPearson
ISBN 139789332584471
AuthorGary Armstrong
Book FormatPaperback
LanguageEnglish
Book DescriptionAn Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package
Edition Number13
Number of Pages642
Cart Total  0.00

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