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| Publisher | Pearson |
| ISBN 10 | 1292220287 |
| Book Format | Paperback |
| Book Description | Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition BY Philip T. Kotler ,Gary Armstrong - PublisherPearson - Copyright: 2017 - ISBN: 9781292220284 |
| Edition Number | 17 |
| ISBN 13 | 9781292220284 |
| Author | Philip T. Kotler ,Gary Armstrong |
| Language | English |
| Language | English |
| Publication Date | 2017 |
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