Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching their first Genesis standalone model, the Genesis G90, in 2017. We believe that every drive deserves to be a discovery. Strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives. Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.