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AuthorEsther Derby
PublisherBerrett-Koehler Publishers
Publication Date6-Aug-2019
Book DescriptionOrganizational change efforts often fail because they focus on top-down methods that rely on coercion, rewards, or positional authority. Well-meaning leaders talk about driving change, as though employees are cattle or cars. At best, this results in compliance--not engagement or commitment. And at worst it simply doesn't work. Drawing from her experience working with some of today's most successful companies, Esther Derby argues for what she calls change by attraction: giving space and support for people to feel the loss that comes with change and help them see what is valuable about the future you propose. Resistance fades because people feel there is nothing to resist--there is only something they want to move toward. In this book Derby outlines her seven rules for change by attraction: Strive for Congruence; Honor the Past; Assess What Is; Pay Attention to Networks; Experiment; Guide, Don't Standardize; and Use Your Self.
About the AuthorEsther Derby is the president of Esther Derby Associates, Inc. Trained as a programmer, she has become a thought leader on how companies can design environment, culture, and human dynamics for optimum success. She speaks and consults around the world, is one of the founders of the Scrum Alliance and AYE Conference, and a former board director for the Agile Alliance. She is the coauthor of three books and has written over 100 articles.
Number of Pages240

7 Rules For Positive, Productive Change Paperback

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