architect, verb.: The New Language of Building

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Product Overview

Publisher	Verso Books
ISBN 10	1839761911
Book Format	Hardcover
Book Description	Leading architect Reinier de Graaf punctures the myths behind the debates on what contemporary architecture is, with wit and devastating honesty. Architecture, it seems, has become too important to leave to architects. No longer does it suffice to judge a building solely by its appearance, it must be measured, and certified. When architects talk about 'Excellence', 'Sustainability', 'Well-being', 'Liveability', 'Placemaking', 'Creativity', 'Beauty' and 'Innovation' what do they actually mean?In Architect, Verb, De Graaf dryly skewers the doublespeak and hot air of an industry in search of an identity in the 21st century. Who determines how to measure a 'green building'? Why is Vancouver more 'liveable' than Vienna? How do developers get away with advertising their buildings as promoting 'well-being'? Why did Silicon Valley become so obsessed with devising 'creative' spaces or developing code that replaces architects? How much revenue can be attributed to the design of public space? Who gets to decide what these measurements should be, and what do they actually mean? And what does it mean for the future of our homes, cities, planet?He also includes a biting, satirical dictionary of 'profspeak': the corporate language of consultants, developers and planners from 'Active listening' to 'Zoom Readiness'.
Publication Date	2023-02-28

ISBN 13	9781839761911
Author	Reinier De Graaf
Language	English
About the Author	Reinier de Graaf (1964, Schiedam) is a Dutch architect and writer. He is a partner in the Office for Metropolitan Architecture (OMA), where he leads projects in Europe, Russia and the Middle East. Reinier is the co-founder of OMA's think-tank AMO and Sir Arthur Marshall Visiting Professor of Urban Design at the University of Cambridge. He is the author of Four Walls and a Roof: The Complex Nature of a Simple Profession and the novel The Masterplan. He lives in Amsterdam.
Number of Pages	272 pages

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architect, verb.: The New Language of Building

99.00

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Low stock: only 2 left