Be Curly Curl Enhancer White 40ml

OverviewCaring for the planet is at the heart of our mission. Aveda believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line. At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible. Naturally Derived: Aveda uses the ISO standard 16218 when calculating the naturally derived percentage of its ingredients derived from plants, non-petroleum minerals, and other natural sources, including water. Naturally derived means that over 50% of the ingredient is natural (by molecular weight). Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us -- goes much deeper than our use of naturally derived ingredients. Since 2000, Aveda has substantially increased our purchases of organic raw herbal ingredients and organic essential oils from 20%-25% of total tonnage to more than 90% for both while also increasing our total tonnage significantly. The exact percentage varies slightly from year to year due to product mix and availability of certified ingredients. / Ingredients: WaterAquaEau, Cetearyl Alcohol, Cetyl Alcohol, Phenyl Trimethicone, Linum Usitatissimum (Linseed) Seed Extract, Althaea Officinalis (Marshmallow) Root Extract, Aloe Barbadensis Leaf Juice, Behentrimonium Chloride, Hydrolyzed Wheat Protein, Panthenol, Quaternium-95, Polyquaternium-11, Glycerin, Tocopherol, Propanediol, Fragrance (Parfum), Geraniol, Linalool, Amyl Cinnamal, Citronellol, Limonene, Maltodextrin, Phenoxyethanol / Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.