Beating Low Cost Competition - Hardcover English by Adrian Ryans - 23/03/2009

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Book Subtitle	How Premium Brands Can Respond to Cut-Price Rivals
Editorial Review	"...what this book does very well is to act as a checklist of how to gain a significant and meaningful understanding." (Admap, June 2009)
About the Author	Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.
Edition Number	1
Publication Date	23/03/2009
Number of Pages	272

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