OverviewIts The Lip For Us Get the most perfect flawless pout with our longlasting lipstick formula for vivid rich pigment in just one swipe Each shade is formulated with liploving ingredients for a moisturizing boost and comfy feel NonDrying Formula Antioxidantrich Vitamin E nourishes your lips while avocado and Shea Butter lock in moisture None of our Lippie formulas contain any harsh ingredients such as Parabens or Sulfates Prep Prime Start with freshly exfoliated lips Prime your lips with our Lippie Primer for smoother application and more comfortable wear Application Tips Line your lips with a matching Lippie Pencil this will help you achieve the perfect finished look and give the appearance of fuller lips If desired you can apply your favorite Ultra Glossy Lip on top for more oomph With Love From California Its our mission to redefine luxury beauty by creating amazing products at prices that dont break the bank We imagine develop test and manufacture all under one roof for next level colour formulas We pride ourselves on being 100 crueltyfree and keeping our community at the center of our world