OverviewIntense, Long-Lasting Matte Color - This highly pigmented formula delivers full coverage in just one swipe. Our liquid lipstick dries down to a true matte finish with all-day wear and resisting smudging for a flawless pout. | Infused with Antioxidant-Rich Ingredients - Our longwear lipstick is formulated with Kakadu Plum, Sweet Cherry Oil, Yuzu, and Japanese Sumac to nourish lips and minimize feathering. | Lightweight & Comfortable - Unlike traditional matte lipsticks, this formula feels weightless on your lips while maintaining a smooth, flexible feel with even better color payoff. | Application Tips - Exfoliate lips before application for the smoothest results. Outline lips with the tip of the applicator, then fill in for full coverage. For added precision, pair with our So Juicy Plumping lip liner or top with a gloss for extra shine. | With Love, From California - It's our mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. We imagine, develop, test and manufacture all under one roof for next level colour + formulas. We pride ourselves on being 100% cruelty-free and keeping our community at the center of our world.