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Ctrl Alt Delete - Paperback International Edition

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About the AuthorMitch Joel is President of Twist Image, an award-winning Digital Marketing and Communications company, which is based in Montreal with clients around the world. Mitch was recently cited as Canada's Most Influential Male in Social Media, one of the top 10 online marketers in the world, and was selected as one of Canada's Top 40 under 40. His previous book for us was SIX PIXELS OF SEPARATION.
Author 1MITCH JOEL
Book DescriptionThe DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory. So, what are you going to do about it? Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years. That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds. Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm. In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."
FormatPaperback
Edition NumberInternational Edition
Editorial Review"In CTRL ALT Delete, Mitch Joel surveys the ways technology has transformed how brands and businesses create, connect, and adapt to a shifting new landscape. This book -- and especially the five new movements he identifies that are forcing brands to reboot -- is an indispensable read for a time when so much is in transition." -- Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group
LanguageEnglish
Number of Pages288
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Ctrl Alt Delete - Paperback International Edition

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