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| Publisher | ELSEVIER SCIENCE & TECHNOLOGY |
| ISBN 13 | 9780123814180 |
| ISBN 10 | 0123814189 |
| Author | Tamara Adlin (Experience Strategist, adlin, inc.) |
| Book Format | Paperback |
| Language | English |
| Book Description | Essential Persona Lifecycle: Your Guide to Building and Using Personas |
| What's In The Box | Book |
| Publication Date | 2010 |
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