Flora Soft Fabric Softener Pink/Blue 2Liters

OverviewComfort is a brand name for fabric softener sold by Unilever in the UK and around the world. The range includes Comfort Pure (for delicate skin) and Comfort Crème (a premium brand). Scents include Passion Flower and Ylang Ylang, Lily and Riceflower, Wild Pear and Ginkgo and the Original Comfort Blue. The product is sold as Soft in Chile, Badin in Israel and Molto in Indonesia and has similar variants to Comfort. Comfort was the first fabric softener to be launched in the UK in 1969. Today Comfort is a global brand, operating in Europe, Asia, Latin America and the Middle East. 1984 saw the launch of the first concentrated fabric softener for Comfort, which was three times more concentrated than regular fabric conditioner. In the 1990s, the Comfort brand went through a number of changes: a new logo and more modern packaging in 1992 and the first fully biodegradable formulation in 1993. In 1998, Comfort replaced cartons with more environmentally-friendly and lightweight crushable bottles, introduced their first hypoallergenic fabric conditioner and launched tumble dryer sheets. Comfort’s current advertising features a world made of cloth, known as Clothworld. The campaign follows the adventures of the Clothworld people, who take care of themselves using different Comfort products. The Clothworld campaign first appeared in 2000 and was created by Unilever and Ogilvy and Mather. The original Clothworld characters were teenage couple Lisa Weaver and Darren Denim, who were made by Aardman Animation, the creators of Wallace and Gromit. Gradually, new members of Lisa's family (her mum Karen and sister Daisy) have been introduced, as well as other inhabitants of Clothworld, including Quinitin the beautician, Stitcher the school bully, Satina the soul diva and more recently, Dr Comfy.