Highlights- Technology, that dynamically adapts settings to each specific load
- Cruises an electromagnetic lock design
- Renders a washer and dryer combination with LED display
- Gently massages the laundry with regular slow movements alternated with steam actions
- Offers ultimate colour preservation, washing your fabrics
- Offering savings of up to 50% on energy, water and time
- Letting air circulate inside the fibers to keep garments fresh and prevent bad odours
OverviewThe Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States. The Fortune 500 company has annual revenue of approximately $21 billion, 92,000 employees, and more than 70 manufacturing and technology research centers around the world. Fewer than 10% of its employees are based in the United States. The company markets Whirlpool, Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Ignis, Indesit, and Consul. Their website also mentions Diqua, Affresh, Acros, and Yummly brands. In the US, Whirlpool has nine manufacturing facilities: Amana, Iowa; Tulsa, Oklahoma; Cleveland, Tennessee; Clyde, Ohio; Findlay, Ohio; Greenville, Ohio; Marion, Ohio; Ottawa, Ohio; and Fall River, Massachusetts. Together, the US manufacturing facilities account for at least 5% of the company's employees. To better compete with more diversified manufacturers, in 1955, Whirlpool acquired Seeger Refrigerator Company and RCA's air conditioner and cooking range lines. The company changed its name to Whirlpool-Seeger Corporation and began using the RCA-Whirlpool brand name. Whirlpool acquired International Harvester Company's refrigeration plant in Evansville, IN in 1955. In 1956, a 100-acre (0.40 km2) administrative center was opened in Benton Harbor, Michigan. In 1957, the RCA Whirlpool Miracle Kitchen was introduced with an estimated 15 million television viewers. The company changed its name back to Whirlpool Corporation and brought in Robert Elton Brooker as President. At the 1959 American National Exhibition at Sokolniki Park Moscow, Brooker presided over the Whirlpool kitchen. The Whirlpool kitchen inspired the Kitchen Debate between then Vice President Richard Nixon and Soviet Premier Nikita Khrushchev. In 1966, Whirlpool purchased Warwick Electronics, a major television producer for Sears. It also included the division Thomas Organ Company. Whirlpool exited the television market in 1976 by selling the operations to Japan's Sanyo Electronic Co., but retained the organ business for the electronic technology.