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| Publisher | Kogan Page Ltd |
| ISBN 13 | 9780749452278 |
| ISBN 10 | 0749452277 |
| Author | Peter Cheverton |
| Book Format | Paperback |
| Language | English |
| About the Author | Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills,Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page. |
| Publication Date | 2008-01-03 |
| Number of Pages | 256 pages |
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