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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

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Product Overview
Specifications
PublisherWiley
ISBN 139781119183174
ISBN 101119183170
AuthorScott Brinker
Book FormatHardcover
About the AuthorSCOTT BRINKER is the editor of the popular Chief Marketing Technologist blog (chiefmartec.com), where he covers topics at the intersection of marketing and technology, and he is the program chair of the MarTech conference series. He is also the cofounder and CTO of ion interactive, a marketing software company that serves leading brands such as Dell, DHL, Dun & Bradstreet, eHealth, General Mills, Iron Mountain, Paychex, Pearson, and Symantec. Read more
LanguageEnglish
Publication Date2016-04-01
Number of Pages288 pages
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