Sencor is a consumer electronics organization, founded in Japan in the late 1960s and went on to achieve prestigious status in the field of audio technologies. In the early 1990s, when Sencor became a European brand, the variety of products expanded significantly. Sencor is a brand linking the Japanese tradition of state-of-the-art technology to the modern trends of a comfortable lifestyle, pushed even further by emotionalism, individualism and entertainment. The organization is known for its wide range of products, design, innovation and courtesy. Technology was not the only driving force behind the start of Sencor. It was also the aforementioned heart. Sencor insisted people enjoy using its products. And so it was very important for the products to have an original and interesting design, be user-friendly and intuitive, and not settle for cool elegance, but on the contrary, for the products to offer color variations, giving consumers to right to individualization and creating a bond between a human and technology. Sencor motto at the time was – Why shouldn't a man enjoy his electronic devices? And that motto stands to this day.