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| Publisher | Grin Publishing |
| ISBN 10 | 363877029X |
| Book Format | Paperback |
| Book Description | Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, 6 +2 online entries in the bibliography, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined |
| Publication Date | 39331 |
| ISBN 13 | 9783638770293 |
| Author | Sebastian Meyer |
| Language | English |
| Language | English |
| Number of Pages | 40 |
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