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| Publisher | BY |
| ISBN 10 | 1352013193 |
| Book Format | Paperback |
| Book Description | All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to orga |
| Publication Date | 2022-03-24 |
| ISBN 13 | 9781352013191 |
| Author | Associate Professor Frank Germann |
| Language | English |
| About the Author | Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.J. Andrew Petersen is an Associate Professor of Marketing at the Pennsylvania State University, USA.Frank Germann is Associate Professor of Marketing at the University of Notre Dame, USA |
| Number of Pages | 432 pages |
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