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Marketing Research: Applied Insight, 6Th Edition, 6Th Edition paperback english - 2020

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Product Overview
Specifications
PublisherPearson Education
ISBN 139781292308722
AuthorDan Nunan
Book FormatPaperback
LanguageEnglish
Book DescriptionMarketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points.
Edition Number6
Publication Date2020
Number of Pages2272
Cart Total  0.00

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