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| Publisher | Pearson Education |
| Author | Dan Nunan |
| Language | English |
| Edition Number | 6 |
| Number of Pages | 2272 |
| ISBN 13 | 9781292308722 |
| Book Format | Paperback |
| Book Description | Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. |
| Publication Date | 2020 |
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