Publisher | Pearson Education |
ISBN 13 | 9781292308722 |
Author | Dan Nunan |
Book Format | Paperback |
Language | English |
Book Description | Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. |
Edition Number | 6 |
Publication Date | 2020 |
Number of Pages | 2272 |
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