Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

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Publisher	Harvard Business Review Press
ISBN 13	9781647826314
ISBN 10	1647826314
Author	Sandra Matz
Book Format	Hardcover

Language	English
About the Author	Dr. Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, in New York.As a computational social scientist with a background in psychology and computer science, she studies human behavior and preferences using a combination of big data analytics and traditional experimental methods. Her research uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better decisions.Sandra's work is frequently covered in major news outlets, including the Economist, the New York Times, BBC, CNBC, the Wall Street Journal, Business Insider, Inc., WIRED, the Washington Post, the Independent, the Guardian, the Chicago Tribune, Psychology Today, Scientific American, Fortune, Forbes, and more.
Publication Date	7 January 2025
Number of Pages	240 pages

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