Breathe in the rich, elegant floral scent. Feel the exquisite softness and experience the indulgence of Downy Feel Luxurious fabric softener. Let it give your fabrics a freshness makeover – and your senses a fresh start. The new collection of Downy concentrates presents its first ever perfume bubbles technology. When you move or rub your clothes, the perfume bubbles burst, releasing an amazing long-lasting scent. Suitable for every washing machines and every type of clothes, Downy concentrated fabric softener reduces wrinkles and makes ironing easier, in comparison to detergent alone. Choose the best Downy scent for you and your family: Valley Dew, Floral Breeze, Dream Garden, Antibac, Gentle, Feel Relaxed, Feel Romantic, Feel Energized, Feel Elegant or Feel Luxurious.