Publisher | John Wiley & Sons Inc |
ISBN 13 | 9781118393772 |
ISBN 10 | 1118393775 |
Author | Beth Hayden |
Book Format | Paperback |
Language | English |
Book Description | How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: * How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. * Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. * How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. * Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards sticky so they capture public attention and influence people to change their behavior. * Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business. |
Editorial Review | Cotterill effortlessly merges murder and mirth.... Impressively, the author manages to insert a serious human rights problem amid the larking around without hitting a false note, and is on track to duplicate the acclaim and commercial success of his Dr. Siri series. --Publishers Weekly "Definitely puts the fun in family dysfunction. Jimm, an Asian Stephanie Plum, rattles steadily to a solution, with many hilarious episodes along the way." --Kirkus Reviews "The author's natural gift for irony ... is to be relished." --Library Journal "Cotterill masterfully blends real-world issues . . . with appealing cozy elements and his trademark humor. Series readers will be thrilled with this installment and anxious for the next one." --Booklist "The best beach title around." --New York Times |
About the Author | BETH HAYDEN is a nationally known speaker and social media expert, and founder of Blogging With Beth. She regularly contributes to the web's top social media blogs, and her featured post on Pinterest marketing for Copyblogger is one of the site's most shared posts. Beth frequently speaks about blogging, content marketing, and Pinterest at conferences and events across the country. |
Publication Date | 4 October 2012 |
Number of Pages | 208 |