Book Description | Facebook, PayPal, Alibaba, Uberthese companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.Platform Revolution explores the what, how and why of this revolution and provides the first owners manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed. |