Highlights- Prada Candy Night was launched in 2019
OverviewFor twenty years, the prada foundation has been wondering what the intentions and relevance of cultural commitment are today, with a series of continuously evolving projects. There have been "utopian" commissions to individual artists, conferences on contemporary philosophy, research exhibitions and initiatives in the field of cinema. By opening a permanent office in milan, the foundation wants to offer new opportunities to broaden and deepen our ways of learning. "what is a cultural institution for?" this is the fundamental question we want to start from. We are convinced that culture is profoundly useful and necessary, as well as engaging and attractive. It must enrich our daily life, help us understand the changes that occur in us and in the world. This belief will be the basis of the foundation's future activities. Our main interest is ideas, and the ways in which humanity has transformed them into specific disciplines: literature, film, music, philosophy, art and science. The new space will expand the reach of the foundation's knowledge. Each field will have its own autonomy, but the overall purpose will be only one. The coexistence of disciplines will generate unpredictable resonances and cultural intersections. This attitude of openness and invitation characterizes the political tone of the new milan office. We want to reiterate that participation is possible for all generations and using different registers. We will look for new ways to share ideas. An attempt to redefine educational programs will go hand in hand with the rethinking of the concept of the library. We want to ask ourselves how to deal with cinema in a contemporary artistic institution, without turning it into a film festival. The foundation has chosen art as the main work and learning tool: a territory of free thought that welcomes both established and essential figures and emerging approaches. The prada collection, which mostly includes works from the 20th and 21st centuries, is another of our tools. We see our collection as a repertoire of prospects and potential energies. We will invite different people to offer new interpretations and to search within it for hitherto unexplored ideas: curators, artists, architects, but also scientists and students, thinkers, writers. Fragrance is intensified by the warmth of your own body. Apply in the creases of your knees and elbows for a longer-lasting, stronger scent.