| About the Author | Emmanuel Mogaji is a senior lecturer in advertising and marketing communications at the University of Greenwich, UK. He is the author of Brand Management: An Introduction Through Storytelling and Introduction to Advertising: Understanding and Managing the Advertising Process.Varsha Jain is a professor of integrated marketing communications and the doctoral programme and research co-chairperson at the MICA, India. Her research specialties lie in advertising, branding, digital marketing, luxury branding and digital natives.Felix Maringe is a full professor of higher education, former head of the school at the Wits School of Education, and assistant dean for internationalisation and partnerships at the University of the Witwatersrand, South Africa. He researches and publishes in the areas of globalisation, internationalisation and the decolonisation of higher education.Robert Ebo Hinson isa marketing communications practitioner turned scholar and professor. In 2019, he was listed as one of the top 100 speakers in Ghana. |
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