Safari EDT 125ml

Ralph Lauren is a global leader in the design, marketing, and distribution of premium lifestyle products. For more than 50 years, our reputation and distinctive image has been consistently developed across an expanding number of products, brands, and markets around the world. Our enduring purpose, that guides everything we do, is to inspire the dream of a better life through authenticity and timeless style. We believe that delivering the next 50 years for Ralph Lauren means rethinking our impact on the environment and society—by utilizing creativity, the power of design, and innovative technologies to drive change. We call our plan Design the Change and it has three pillars: Create. Protect. Champion. In 1978, the first Ralph Lauren fragrances, produced by Warner-Lauren, Ltd were launched at Bloomingdale's. Lauren for women, and Polo the men's cologne. This was the first time that a designer introduced two fragrances – one for men and one for women – simultaneously. The company entered the European market, and went international, in 1981 with the opening of the first freestanding store in New Bond Street in the West End of London, England. Lauren opened his first flagship in the Rhinelander mansion, on Madison Avenue and 72nd Street in New York City in 1986. On June 12, 1997, the company becomes a publicly traded company on the New York Stock Exchange. / Spray on pulse points: behind the ears and on your wrists.