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Shortcut Your Startup : Speed Up Success with Unconventional Advice from the Trenches Hardcover

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About the AuthorCourtney Reum and his brother Carter are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13. Carter Reum and his brother Courtney are former Goldman Sachs investment bankers, entrepreneurs, operators, and investors. Courtney and Carter started their careers working on deals ranging from Under Armour to Vitamin Water and have since left to pursue careers as both Entrepreneurs and new age VCs. After co-founding and eventually successfully selling VEEV Spirits, Courtney and Carter started M13, a 21st century investing platform that seeks to affect outcomes for founders, partners, and investors by institutionalizing the process of scaling consumer-centric brands. Courtney and Carter currently live in Los Angeles, where they run day-to-day operations at M13.
Author 1Courtney Reum
Book DescriptionFrom the Reum brothers--former Goldman Sachs investment bankers, successful operators, and investors--comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter's ten key "Startup Switchups" that flip traditional advice on its head: - Get into the Trenches - Know if You're a Speedboat or a Sailboat - Obsessively Take Advantage of Your Unfair Advantages - Do What You Do Best, and Outsource the Rest - Build in Flexibility and a Diversified Focus - Think Milestones, Not Time - Nail It Before You Scale It - 1 Percent Better Is 1000 Percent Better - Gain Buy-in with Heart-Based Momentum - Success Doesn't Equate to a Successful Exit Whether you're a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!
Editorial ReviewOwning a business is a gladiator's game and in today's modern economy, success requires both the mindset and strategies embodied by Courtney and Carter Reum. They have generously pulled back the curtain to reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed. --Tony Robbins, #1 New York Times Bestselling Author, Business Strategist, Philanthropist, Entrepreneur
LanguageEnglish
Number of Pages256
Publication Date16 January 2018
PublisherGallery/Jeter Publishing