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Simplify - Paperback

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AuthorRichard Koch
PublisherPiatkus Books
Publication Date07/04/2016
Author 2Greg Koch
Author 3Greg Koch
Editorial ReviewI've read countless business books and have attended dozens of business conferences and mastermind groups. But nothing has been as powerful for shaping the vision for my business as Simplify. All ambiguity has disappeared since I learned the Simplify model! True to its name, it's a very simple model for identifying a clear path for growth, providing a frame in which all other business knowledge and decisions can snap into place. —Susan Kruger, M.Ed., CEO of SOAR Learning, Inc. and author of SOAR Learning & Soft Skills for College & Career Success There are few books and even fewer concepts that can truly revolutionize a business, a product, and an industry. The concept of positioning a company or its products in such a way that will forever change the landscape of business is here. Richard Koch’s Simplify is that book. It is strategy on steroids, with a twist. Simplify guides you through the process of what so many have attempted to do and yet only so few have ever achieved. Now with this book as your guide, you too can achieve extraordinary results and positioning in the market place you serve. Don’t read this book, study it and then master it! —George Contos, CEO of World Wide Metric and author of Growing Up Metric Several key executives from our company attended the Star Principle Seminar in Chicago and it truly changed our business. Above all else, we left with a renewed focus that clearly showed us the path to creating a Star Business. By applying the 80/20 Principle to both our marketing efforts and product lines, we simplified the business and we are now seeing huge growth from considerably less work. Richard Koch and Perry Marshall really ‘get the math’ in a way few others do! —David Jellins, CEO of Adrenaline, Inc.
About the AuthorRichard Koch is an entrepreneur who has made over $300 million from starting businesses and investing in early stage venture capital. His businesses have included Filofax, Plymouth Gin, Belgo Restaurants, Betfair, FanDuel, and Auto1. Formerly he was a consultant with the Boston Consulting Group and a partner of Bain & Company before co-founding LEK Consulting. He is author of many books on business and ideas, including The 80/20 Principle, which has sold over a million copies and been translated into 35 languages. Richard wrote the foreword to the Entrepreneur Press bestseller, 80/20 Sales and Marketing by Perry Marshall. Greg Lockwood is a founder of Piton Capital, a London-Based venture capital firm that invests in businesses with network effects. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of Superconnect with Richard Koch.

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