| About the Author | Richard Hall studied at Balliol College, Oxford, and his early career was in learning and practising marketing with blue chip FMCG companies like Reckitt's and RHM Foods. A lengthy spell in advertising followed, with leading roles in French Gold and Abbott, FCO and Havas. In the latter part of his career he was asked to act as non-executive chairman in several marketing services companies and two charities, was a co-founder of a consultancy start-up and, finally, has written a raft of business books published in over 20 countries. He has also created a mentoring business.Rachel Bell is a serial entrepreneur, award-winning PR star, non-executive consultant and visitor in entrepreneurship at London Business School. She has started six multi-award-winning comms businesses - the most notable being PR agency Shine. Her philosophy of promoting and developing talent has won her industry recognition including #1 Sunday Times Best Small Company to Work For. She is a serial NED and chairs CIS, her late father's engineering business. She was nominated best leader of a small business in 2012 by the Sunday Times. She is currently also working with the London Business School, inspiring MBA students in entrepreneurship. |
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