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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America′s Top Copywriters

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Product Overview
Specifications
PublisherWiley
ISBN 139780470051245
ISBN 10470051248
AuthorJoseph Sugarman
Book FormatPaperback
LanguageEnglish
Book DescriptionGreat copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
What's In The BoxBook
LanguageEnglish
Publication Date2007-01-02
Number of Pages368 pages
Cart Total  108.00

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