| Book Description | There has been a revolution in marketing driven by digital content, particularly content that is designed to inform and educate prospects to build audience that can then be converted into marketing qualified leads... but only after they have been nurtured with more content. The content that your business creates lives in cyberspace just like the social graph that connects you to your prospects and customers. Your content graph should be filled with rich, targeted content, polished off to meet the needs of specific customer segments. Marketing technologies, including both digital publishing tools and automated marketing platforms, enable any business, big and small, to become media-like, producing content to capture, engage and nurture leads. Creating and tracking engagement data inside your content graph is now a number one goal of any marketing system. |
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