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| Publisher | PORTFOLIO |
| ISBN 13 | 9781591848363 |
| ISBN 10 | 1591848369 |
| Author | Gabriel Weinberg, Justin Mares |
| Book Format | Hardcover |
| Language | English |
| Book Subtitle | How Any Startup Can Achieve Explosive Customer Growth |
| Book Description | Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. |
| Editorial Review | Praise for the first edition of Traction: "Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book." - Eric Ries |
| About the Author | Gabriel Weinberg is the CEO & Founder of DuckDuckGo, the Internet privacy company and private search engine. He holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. Weinberg is also the co-author of Super Thinking. Justin Mares is the founder of two startups and the former director of revenue at Exceptional, a software company that was acquired by Rackspace. |
| Language | English |
| Publication Date | 42283 |
| Number of Pages | 240 |
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