Unlocking The Customer Value Chain Hardcover
AED 118.45(Inclusive of VAT)
Deliver to Dubai
Change Area
Delivered by Sun, Oct 11when you order in 12 hrs 24 mins
At seller's warehouse; usually ships slower than express items. Learn more
Quantity
1
Sold byBookfalcons
Always In Stock
Ships On Time
97%
85%
How are these calculated?
How are the scores calculated?
A seller must receive a minimum number of orders over the past 3 months to be rated.
What does Always In Stock mean?
A seller with a 100% “Always In Stock” score, will always have stock to fulfill your order, meaning your orders will not be cancelled due to stock shortage.
What does Ships On Time mean?
A seller with a 100% “Ships On Time” score, will always ship your orders on time, meaning you will not face any delays and will always get your orders on the promised date.
- FREE RETURNSGet free returns on eligible items
- TRUSTED SHIPPINGFree shipping when you spend AED 100 and above on express items
- CONTACTLESS DELIVERYYour delivery will be left at your door, valid on prepaid orders only.
- Overview
Specifications
| About the Author | Thales Teixeira is the Lumry Family Associate Professor of Business Administration at HBS. His work has been published widely in scholarly journals such as Journal of Advertising Research, Journal of Marketing Research, and Marketing Science, as well as in Forbes, the Economist, the New York Times, and Harvard Business Review. Before joining HBS, Teixeira consulted with Microsoft, HP, and Prudential, and he has given stragetic counsel to Nike, Unilever, and countless tech startups. |
| Author 1 | Thales S. Teixeira |
| Book Description | As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain. |
| Language | Spanish |
| Number of Pages | 352 |
| Publication Date | 19/Feb/2019 |
| Publisher | Ballantine Books Inc. |
