| Book Description | In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It includes: A self-assessment tool to determine what it will take for you to start a values-based business or transform your company into one Hundreds of examples of business policies and practices that are both ethical and business-savvy Checklists crammed with practical suggestions you can put to work today in your own business Values-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a "triple bottom line" of profit, people, and planet. |
| About the Author | Mal Warwick has been active in promoting social and environmental responsibility in the business community nationwide for more than a decade. He was a cofounder of Business for Social Responsibility and served on its board during its inaugural year. 155In 2001, after more than a decade as an active member, he was elected to the board of Social Venture Network and served as chair (2002-2006). He also served on the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-2003. As a consultant, author, and public speaker, Mal has been involved in the not-for-profit sector for more than forty years. He is the founder and chairman of Mal Warwick & Associates, a fund-raising and marketing agency that has served nonprofit organizations since 1979, and founded or cofounded three other companies that provide fund-raising services to nonprofit organizations throughout the country. He has written, coauthored, or edited seventeen previous books, including the standard fund-raising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters. Mal is a popular speaker and workshop leader at gatherings of fundraisers throughout the world. He has taught fund-raising on six continents to non- profit leaders from more than 100 countries. |
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