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| Publisher | Rotman-Utp Publishing |
| ISBN 10 | 1487548737 |
| Book Format | Hardcover |
| Book Description | Using seventeen cases where researchers applied behavioral interventions in the field, this book identifies not only what works but also what does not work (and why). |
| Publication Date | 45337 |
| ISBN 13 | 9781487548735 |
| Author | Dilip Soman |
| Language | English |
| About the Author | Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action Research Centre at Rotman [BEAR]. |
| Number of Pages | 288 pages |
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