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| Publisher | Kogan Page Ltd |
| Author | Matt Haig |
| Language | English |
| Book Description | Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful. |
| About the Author | Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage). |
| Publication Date | 28 Jul 2011 |
| ISBN 13 | 9780749462871 |
| Book Format | Paperback |
| Book Subtitle | How The World's Top 100 Brands Thrive And Survive |
| Editorial Review | Ideal for executives or PR pros who wish to learn about successful brands through practical examples. - PR Week "Comments from brand leaders, psychologists and more discuss the underlying influences of brand success efforts, offering students and business readers a strong resource packed with insights into what makes a brand name winning. Highly recommended for any collections strong in business analysis." - Midwest Book Review |
| Edition Number | 2 |
| Number of Pages | 304 |
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