Deep Red EDP 50ml

The first flirtation between Hugo Boss and fragrance was in 1954. But it was in the 1980s that Hugo Boss seriously expanded its offerings to include a stunning collection of designer fragrances, initially for those stylish gents now requiring a signature scent to complement their overall aesthetic. The first contemporary fragrance was launched in 1985 – Hugo Boss Cologne for men, called simply, Boss No.1. A huge success, it led to several other men’s fragrances launched in the mid-1980s and early 1990s, but women had to wait until 1997 to get their hands (and noses) on Hugo Woman. It was a scent worth waiting for, the warm, fruity fragrance evoking modern, independent women who weren’t afraid to make their own rules – a concept the house still refers to. Givaudan’s Louise Turner is the genius nose behind Boss The Scent for Her, meanwhile (showcased in our The Fragrance #FROW Discovery Box in Autumn 2019), which has so beautifully enhanced the feminine line-up, meanwhile. Her olfactory trick was to take notes of mandarin and famously animalic osmanthus flower, chosen to enrich the cocoa absolute and roasted tonka in the base, for a fragrance created to ‘explore seduction in the digital age.’